Anders Godal – Research

Teamwork

Posted in Memes, Research by godal on May 9, 2010

I’ve teamed up with Martin and Alex (as of the 29th of April). We’ve been talking throughout the entire project, and found that we had a lot in common. The posts I’ll be posting here from now on will mainly be from out group blog www.critters.tumblr.com .

Hello

We (Alex, Anders & Martin) have decided to team up for our Unit 14. Alex has been researching semiotics of type, hidden narratives & changing behavior through design, Anders has been looking into memes, flocking, language & slang, while Martin has been researching the values of something being made in Great Britain with focus on bespoke tailoring on Saville Row.

We found that our common ground was how to keep the idea of something alive through associations (and passing on memes for my sake). This mind map explains our train of thought on how we came up with our first idea, the gentlemen’s club:

So what is this?

What:
Keeping the idea of something alive through our own approach. Our focus is on British high culture.

How:
Setting up a Gentlemen’s Club, and host events every month.

Why:
Key words are: integration, acceptance, cultural heritage, experiential events and semiotics. All of these words tie in with our separate research.

This made an incredible amount of sense to us in the beginning, especially from a memetic point of view: The idea of creating a community that continued beyond our graduation would be a great way of passing on and keeping alive our “hey-days” at CSM. The idea with the club seemed like a natural way of creating a common platform for us to interact. It also included established memes like language, belonging, acceptance and cultural heritage. The british Culture was something we added to not only give it a  point of view). The british upper-class culture was a way for us to interpret a culture we’ve never been exposed to, as well as doing something fun and creative. It also tied in with the whole “club” aspect of it, as the history of these clubs go long back in time. We came up with this manifesto:

Manifesto

As the graduates disperse with their endeavors, the community which once was breaks down. The Club is a private club set by and for alumni students from the Graphic Design course at Central Saint Martins College of Art & Design, London, UK. The purpose of The Club is to maintain networks within the environment they were formed, after graduation. Like the old gentlemen’s clubs, it serves as a social support network for alumni’s of Central Saint Martins Graphic Design 2010. Through real events based around traditional British culture, The Club will act as a defined social network as well as passing on a culture people may not have experienced whilst living here.

This was our original timetable and plan:

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